By Frances Marcellin 16 Nov 2022 The first luxury health club from Armah Sports, Optimo, has opened in Riyadh, Saudi Arabia. It is new concept, combining high-end hotel design with upscale fitness facilities. Two further sites will open in the next three to six months. Optimo is led by […]
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how can creating content through memes benefit my brand? – Sharing lessons sports professionals can learn through sports content
No matter what industry you’re paying attention to, whether that’s sport, entertainment, music etc. Memes are a piece of content which will spread across the perimeter of each one. Now, what exactly is a meme? Essentially, a meme is anything which can trigger a humorous emotion. This can be through […]
what methods can I adopt to improve my storytelling through my personal brand? – Sharing lessons sports professionals can learn through sports content
According to research from Oktopost, 92% of consumers want adverts to tell a story. The principle behind this statistic demonstrates that on a broad scale, audiences in this generation best engage in stories. It’s a reason we’re seeing more and more sports brands and rights holders invest in documentaries, long-form […]