December 8, 2022

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Sports Illustrated Swimsuit Names Frida Mom Its First Pay With Change Partner

Sports Illustrated Swimsuit has introduced its first official Pay With Change partner, Frida Mom, a brand dedicated to educating women about the raw realities of motherhood.

Frida Mom, since its inception, has focused on normalizing the shared experience of motherhood by preparing women for the unglamorous aspects of pregnancy, breast care and postpartum recovery, according to a Sports Illustrated Swimsuit statement.

Under their Pay With Change partnership, the two brands will collaborate on content that aims to change the conversation around the physical transformation into motherhood and postpartum recovery.